About us

Subtle is a streetwear & lifestyle brand established in Hong Kong, founded in 2014.With acute perception of street and exquisite artisanship in details, the label expects to inspire urban goers to perceive the most authentic inner self that goes for things original and naturally their own.

Subtle here indicates something delicate and humble. It stimulates elements and details to elicit new recognition and evolvement in an intuitive, humble manner.

In Jan2016, Subtle debuts the Mr.Rain Waterproof Collection for young citizen’s desire for street waterproof fashion. The collection stirs up urban goer’s inner demand for true freedom and style even in rain and mud, including rain boots, dry sack, umbrella, raincoat, waterproof backpack, and more.